“Good things come in small packages.” — Aesop.

We at Extra Butter realize that smaller sized locations are best suited to our business model. Keeping

the business compact yet dynamic, allows our locations to: 

Research and Development

We have a strong R&D department which continuously monitors market trends and customer needs and wants. Based on their findings they then innovate, improve and introduce new products suited to the market. 

Customer service training

We understand that our customers not only expect good quality and tasty food, but also fantastic service and a pleasant and clean environment. We therefore invest in whatever training resources necessary to ensure that our locations strive towards excelling in these three critical elements of the business. 

Buying power

Our large chain of Extra Butter locations results in us having the negotiating and buying power necessary to ensure that our franchisees enjoy paying the best possible wholesale prices for our high quality products

Branding, marketing and advertising

As a modern cutting edge company, Extra Butter knows the importance of marketing a brand to ensure success. Extra butter invests in a digital marketing plan, with strategies in place to leverage all possible platforms including; social media, public relations, search engine optimization and traditional marketing campaigns